Overview

BFS Landscape Architects’s brand is the collection of perceptions people have about our company. It is the big picture impression that is left on our customers and those who interact with us.

BFS Landscape Architects’s branding exists to differentiate our company from others in the marketplace, as well as connect with a target audience. It creates trust and recognition by communicating in a consistent way across all teams and channels.

This style guide is the visual translation of BFS Landscape Architects's mission, vision and values. It is the framework that specifies how to communicate the BFS Landscape Architects brand. The design assets presented within are the tangible visual elements that determine how our brand is perceived by, and how it interacts with, the world.

Brand Story

Hello world, allow us to introduce ourselves. We are BFS Landscape Architects, and here’s what we do.

Our Mission


We assist clients in achieving their vision, creating places that are vibrant and enduring. Our design solutions come from dialogue, examination, diligence and cooperation. Working as a collaborative team, we strive to reveal the inherent essence of a place and then enhance that essence through design.

Our Vision


Inspiration may come from anywhere – a site’s natural environment, its cultural history, the people who use it, or a vision for its future.

Our Values


Common to all projects is the value we place on lasting partnerships that produce positive, rewarding places.

Color Palette

BFS Landscape Architects’s official palette is comprised of a variety of primary and secondary swatches, each functioning as an essential component to our brand’s web presence and print design materials.

Primary Swatch 1


Mustard

RGB
183 / 158 / 1

HEX
B79E01

CMYK
0 / 14 / 99 / 28

PANTONE
613 C

Swatch usage:
Primary accent color used for logo assets.

Primary Swatch 2


Bronze

RGB
110 / 95 / 0

HEX
6E5F00

CMYK
0 / 14 / 100 / 57

PANTONE
133 C

Swatch usage:
Secondary accent color used for logo assets.

Secondary Swatches


White

RGB
255 / 255 / 255

HEX
ffffff

CMYK
0 / 0 / 0 / 0

Light Silver

RGB
242 / 242 / 242

HEX
F2F2F2

CMYK
0 / 0 / 0 / 5

Nickel

RGB
109 / 110 / 113

HEX
6D6E71

CMYK
4 / 3 / 0 / 56

Warm Gray

RGB
88 / 89 / 91

HEX
58595B

CMYK
3 / 2 / 0 / 64

Olive Gray

RGB
56 / 61 / 63

HEX
383D3F

CMYK
11 / 3 / 0 / 75

Soft Black

RGB
24 / 29 / 30

HEX
181D1E

CMYK
20 / 3 / 0 / 88

Typography

Typography -- the visual art of creating written words -- is an essential building block of BFS Landscape Architects’s brand identity. BFS Landscape Architects utilizes the following defined typefaces for all content displayed on our website at https://bfsla.com.

Primary Typeface: Work Sans


A modern sans-serif font designed for use in both the web and print. It's high legibility is optimized for on-screen text usage at medium sizes. Work Sans' wide geometric letters command attention for portfolio titles and when displayed on top of richly detailed images.

H1 heading

H2 heading

H3 heading

H4 heading

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `

How quickly daft jumping zebras vex.

The quick brown fox jumps over the lazy dog.

This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.

Directions for use:
Work Sans is used primarily for headers to create extra contrast from body copy. Various font weights help to provide additional contrast where needed.

View Work Sans at Google Fonts.

Secondary Typeface: Nunito Sans


A well balanced sans serif typeface with non-rounded terminals. Versatile and elegantly neutral for body copy, especially when displayed at a smaller size.

H1 heading

H2 heading

H3 heading

H4 heading

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! ? . , : ; ‘ “ ^ < >
@ # $ % & * ( ) [ ] { } / \ | _ + = - ~ `

How quickly daft jumping zebras vex.

The quick brown fox jumps over the lazy dog.

This is a paragraph that uses every single letter in the alphabet. Now, that doesn’t mean this can be a paragraph with no story, but it does mean that every single letter is used. You can make it as generic or fanciful as you’d like. You can talk about anything from quilts to jets to xylophones. Oh yeah, and you can use whatever language you want, from Afrikaans to Zulu.

Directions for use:
Nunito Sans is used for body copy purposes. Various font weights help to provide contrast for links and emphasized text.

View Nunito Sans at Google Fonts.

Imagery

BFS Landscape Architects’s on-brand images help to convey our best practices, aspirations and moods. The following images have been selected to communicate BFS Landscape Architects’s values associated with our brand.

Voice

BFS Landscape Architects’s brand voice strongly impacts how our audience feels about our products and services. The following words and phrases depict our best practices, personality and what does and does not demonstrate the voice of our BFS Landscape Architects brand.

Words we like:


Vision, vibrant, enduring, culture, cities, design, professionalism, style, aesthetics, sustainable, cooperation, collaborative, essence, enhance, natural environment, future, positive, rewarding, team, community

Words we don't like:


Flat, blocky, clunky, dry, dull, stale, plain